Social Media Executive Course

For Senior Marketing PR and Digital Professionals and Executives

Course Summary

Learn Strategy, Campaigns, Analysis, Crisis Comms and more around social media. This is a mix of LIVE mentoring (class or Zoom) AND online video courses. And do your homework! No Exceptions!! (except for bushfires, but not viruses *rolls eyes*) 
2020 NOTE: This course is only open to clients who have pre-booked their sessions with me. But if you are interested in specialist consulting/courses/workshops/online and in the classroom on Crisis Communications, Social Media Strategy for Government, Campaign diaries including influencer calendars and promotions programming for social media, please contact me.
Current clients: the Zoom sessions are bookable through the link sent to you or just email my PA to schedule. The real life classroom courses will resume... yeah, my crystal ball is a cloudy at the moment :P 

Laurel Papworth

Hi, my name is Laurel Papworth (aka @SilkCharm) and I connect with 6.8 million people through social media each month and have 11,000 online students studying social media with me. I have a Cert IV in Adult Education and decades of University, College and private teaching has given me a good grasp on how to pass on information in what I hope is a fun and knowledgeable way.  I was named by Forbes Magazine in the Top 50 Social Media Influencers globally and I have taught Twitter, Instagram, Facebook, Blogging etc at the University of Sydney for 12 years. Laurel: About 

Course Pricing

  • Most popular
    Lifetime Access
  • $9000 AUD



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  • MONTHLY - Social Media Executive
  • $450 AUD

    per month

    The Executive Courses PLUS Social Media Manager Courses PLUS Private Mentoring

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  • ANNUAL - Social Media Executive
  • $4500 AUD

    per year

    The Executive Courses PLUS Social Media Manager Courses PLUS Private Mentoring

    Buy Now