Complete LinkedIn Course incl Ads, Profile, Company Pages, Groups, Analytics Masterclass

LinkedIn Profile SEO, LinkedIn Analytics, Company Pages, LinkedIn Groups, LinkedIn Ads and Content Creation

Course Summary

This LinkedIn marketing course will ensure you have your LinkedIn profile setup properly and guide you on what to do next to ensure you’re getting the most from engagements and connections on LinkedIn. Set up a professional presence, expand your business and connect with Leads and Employers through this professional B2B social network. With around 5 million professional people using LinkedIn in Australia, it ranks with Facebook and Twitter as a useful business tool. Word of mouth is a powerful recommendation and referral system – and LinkedIn is the most powerful word of mouth social network for businesses.

LinkedIn Course: Outcomes

By the end of this LinkedIn marketing course, you should be able to:
  • Increase your connections and engagement on LinkedIn.
  • Improve your discoverability and visibility on LinkedIn.
  • Understand the importance of a business page and attract followers.
  • Interact with LinkedIn groups effectively and appropriately.
  • Get results on LinkedIn by allocating only 30 minutes of your time each week.

LinkedIn Course: Curriculum

This LinkedIn marketing course covers the following topics:

LinkedIn Professional Profile

  • Have I done it right?
  • How do I: Write an update? Add someone? Delete someone? Does it look professional?

Connections and engagement

  • Strategies for increasing your followers on LinkedIn.

LinkedIn Profile visibility

  • Be found, be contacted on LinkedIn.

LinkedIn Company Pages

  • What does a Company Page look like on LinkedIn?
  • Why have a company Page?
  • How do I get people to follow the page on LinkedIn?

Connect with LinkedIn Groups

  • What is the connection between Promotion vs Engagement.
  • What is the Etiquette & how do I not be blamed for spamming?
  • How do I find the right group on LinkedIn?

NOTE: Those who sign up now will have lifetime access and gain additional lectures as they are added. I am currently adding more modules. Please check 'included courses" to see the current availability.

LinkedIn Course Modules:

  1. SEO your LinkedIn Profile (avail now)
  2. Other LinkedIn Algorithms to Leverage Engagement
  3. Create Compelling Content with LinkedIn Pulse (avail now)
  4. Understanding LinkedIn Analytics
  5. Joining and Managing LinkedIn Groups, (avail now)
  6. Creating and Managing LinkedIn Pages for Business,
  7. Understanding LinkedIn Ads

LinkedIn Course University of Sydney with Laurel Papworth

NOTE: Attendees of my LinkedIn Course in Sydney University with Laurel Papworth - one day workshop have access to all the modules as do those who book corporate inhouse training on LinkedIn. (

Course Curriculum

Laurel Papworth

Hi, my name is Laurel Papworth (aka @SilkCharm) and I connect with 6.8 million people through social media each month and have 11,000 online students studying social media with me. I have a Cert IV in Adult Education and decades of University, College and private teaching has given me a good grasp on how to pass on information in what I hope is a fun and knowledgeable way.  I was named by Forbes Magazine in the Top 50 Social Media Influencers globally and I have taught Twitter, Instagram, Facebook, Blogging etc at the University of Sydney for 12 years. Laurel: About 

John Smith


Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Course Pricing