Social Media for CEO & Executives (Australia)
Presentations I give to CEOs & Executives on Social Media & Regulatory, Compliance (Australia) & Risk, Return on Investment & so on.
Course Summary
Marketing wants to use the latest Social Media tool, say, Snapchat or Periscope, HR are looking for an advertising budget for social Ads (e.g. LinkedIn) and journalists are using staff postings as a base to investigate deeper stories. But who's talking about Risk? Compliance? P.R. have got a Crisis Comms plan but does it include reporting back to ASX? Do the Facebook Page comments by customers adhere to Regulations (ACCC, ASB?).
Please see included Modules.
Course Curriculum
Laurel Papworth
Hi, my name is Laurel Papworth (aka @SilkCharm) and I connect with 6.8 million people through social media each month and have 11,000 online students studying social media with me. I have a Cert IV in Adult Education and decades of University, College and private teaching has given me a good grasp on how to pass on information in what I hope is a fun and knowledgeable way. I was named by Forbes Magazine in the Top 50 Social Media Influencers globally and I have taught Twitter, Instagram, Facebook, Blogging etc at the University of Sydney for 12 years. Laurel: About
