Twitter: Fundamentals of Twitter

Get started on Twitter: learn hashtags and Twitter analytics for your business.

Course Summary

Do you need a more in-depth understanding of Twitter? How to use the RIGHT hashtags and how to identify what is working and what is not? Are you tracking your potential customers and stakeholders and do you use the analytics to make the best of your social media time online?
In this course you will go in-depth into:

  • The Basics of Twitter and getting started
  • Finding and connecting
  • Using lists
  • Finding the right hashtag
  • Measurement and analytics

I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses!

SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for Twitter tips and tricks, measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!

Please email if you have any questions

Course Curriculum

Laurel Papworth

Hi, my name is Laurel Papworth (aka @SilkCharm) and I connect with 6.8 million people through social media each month and have 11,000 online students studying social media with me. I have a Cert IV in Adult Education and decades of University, College and private teaching has given me a good grasp on how to pass on information in what I hope is a fun and knowledgeable way.  I was named by Forbes Magazine in the Top 50 Social Media Influencers globally and I have taught Twitter, Instagram, Facebook, Blogging etc at the University of Sydney for 12 years. Laurel: About 

John Smith


Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!

Course Pricing