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HASHTAGS: Find and Measure Hashtags

16 types of hashtags, how to find hashtags and how to measure hashtags

Course Summary

If you create content and don't use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs. In other words its' the equivalent of telling them "it's here". Tweet your surfing home movie with #surf #sport or your latest culinary delight photo with #food #foodporn. If you create your own hashtag, forget to use a hashtag, you wont get the reach (or at least the velocity) you were hoping for. The minute you use a hashtag others are using, you open doors.

IN THIS COURSE learn how to find the right hashtag, when to use a private/conference hashtag or use a community/marketing hashtag, how to measure hashtags and how to win at hashtags!

Course Curriculum

16 Tips for Hashtags
16 Lessons
- 1. SEARCH Explore Hashtags as a Search Term
  Start
- 2. CONFERENCE HASHTAGS How to Use Conference Hashtags (and weddings!)
  Start
- 3. MEMEs What are Meme Hashtags?
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- 4. BRAND HASHTAG Should I use the Company Hashtag?
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- 5. TIMING: Weekly Community Meetups as Hashtags
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- 6. RITUALS: Weekly hashtags as rituals in society
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- 7. ENLIST Permanent Community of Interest
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- 8. EMOTICON HASHTAGS Express Emotional Hashtags
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- 9: DESCRIPTION HASHTAGS Descriptor hashtags for photo, object & facial recognition
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- 10: SEO: Google Search and Hashtags.
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- 11: DON'T BRANDJACK!! or Newsjack or trendjack.
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- 12: WHICH HASHTAG? Which hashtag should I use?
  Preview
- 13: GENERIC vs BRAND words: Hashtags for focussing on correct topic
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- 14: POPULAR and TRENDING HASHTAGS: should you use them?
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- 15: EVOLUTION OF HASHTAGS Understanding the World Shift with Hashtags.
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- 16: WARNING: using Camel Case in Hashtags
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Tools for Finding and Measuring Hashtags
2 Lessons
- Finding Hashtags for your Industry
  Start
- Measuring #hashtags particularly Velocity
  Start

Laurel Papworth

Hi, my name is Laurel Papworth (aka @SilkCharm) and I connect with 6.8 million people through social media each month and have 11,000 online students studying social media with me. I have a Cert IV in Adult Education and decades of University, College and private teaching has given me a good grasp on how to pass on information in what I hope is a fun and knowledgeable way. I was named by Forbes Magazine in the Top 50 Social Media Influencers globally and I have taught Twitter, Instagram, Facebook, Blogging etc at the University of Sydney for 12 years. Laurel: About

John Smith

Developer

Highly Recommended Course. Easy to Understand, Informative, Very Well Organized. The Course is Full of Practical and Valuable for Anyone who wants to Enhance their Skills. Really Enjoyed it. Thank you!!