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5 Step Social Media Campaign Course
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Joining Me at a Corporate or Educational Venue?
Signing Up, Using This Site, Redeeming a Coupon
Introduction
The 5 Steps of a Social Media Campaign with Facebook, Twitter, Monitoring, Blogs
RESOURCES: Documents Workbooks Updated March 2016
DISCUSSION FORUM: Please ask questions HERE
Social Media Monitoring of Traditional News Media Websites
Monitoring Facebook, Twitter and other Social Media Platform News
Monitoring Government News Impacting Your Community Promotions
Add Facebook, LinkedIn and Twitter Apps to the Dashboard
2017: Add Facebook Business Pages RSS feed to Monitoring Dashboards
QUIZ: Social Media Monitoring
Blogs: Creating a Blog, Changing the Theme and Understanding the Dashboard
Changing a Website to Include More Social Media
Understanding the Facebook Page: Menus, Options and So on
Facebook Page Cover Photo: The Power of Images and Description in Cover Photos
[Advanced] Facebook Page Cover Photo: Using CANVA
Facebook Target Audience - Targetted Communications on Facebook
How Many Facebook Pages Do You Need? Not A Silly Question!
Facebook Engagement: Creating Conversation Diary/Social Media Content Calendar
Facebook Case Study: 4 Different Types of Status Update for Different Engagement
Facebook Advertising & Marketing: Paid Promotions and Marketing Intelligence
Facebook Quiz
Twitter: Introduction and Fundamental Features
Twitter Lists: How to Find and Manage Groups of People on Twitter.
Twitter: Find and Use the Right Hashtags on Twitter for Engagement and Followers
Twitter: Hashtags and Hootsuite for Monitoring and Using Hashtags
QUIZ: Twitter
Social Media Measurement: Subscribers, Engagement, Reach, Velocity, Sentiment
Measuring Likes and Followers and Subscribers on Facebook, Twitter, Instagram
What is Engagement and How to Measure Engagement on Facebook & Twitter
Reach - Can Actual Exposure and Reach be Measured on Facebook and Twitter?
Promotions: Call to Action and Signup/Download/Buy Analytics in Social Media
Reputation Measurement with Klout Scores on Social Media & Twitter Facebook etc
Social Media Sentiment: They Hate you or They Love You Measurement & Analytics
Speed and Velocity in Social Media - Facebook Virality and Twitter Trends
Marketing Intel and Social Media Measurement: Analytics and Psychographics
Measuring ROI (Return on Investment) and the Ecosystem of Apps, widgets, mashups
For Lenny - weekly social media report for TV show
Brief Intro Then On To Section 2!
Joining Me at a Corporate or Educational Venue?
Signing Up, Using This Site, Redeeming a Coupon
Preview
Introduction
Preview
The 5 Steps of a Social Media Campaign with Facebook, Twitter, Monitoring, Blogs
Preview
RESOURCES: Documents Workbooks Updated March 2016
DISCUSSION FORUM: Please ask questions HERE
Step 1: Introduction to Social Media Monitoring Dashboard
Social Media Monitoring of Traditional News Media Websites
Monitoring Facebook, Twitter and other Social Media Platform News
Monitoring Government News Impacting Your Community Promotions
Add Facebook, LinkedIn and Twitter Apps to the Dashboard
2017: Add Facebook Business Pages RSS feed to Monitoring Dashboards
Preview
QUIZ: Social Media Monitoring
Step 2: Blogs and Integrating Facebook & Twitter Spokes into Your Website Hub
Blogs: Creating a Blog, Changing the Theme and Understanding the Dashboard
Preview
Changing a Website to Include More Social Media
Step 3: Engagement on Facebook
Understanding the Facebook Page: Menus, Options and So on
Facebook Page Cover Photo: The Power of Images and Description in Cover Photos
[Advanced] Facebook Page Cover Photo: Using CANVA
Facebook Target Audience - Targetted Communications on Facebook
How Many Facebook Pages Do You Need? Not A Silly Question!
Preview
Facebook Engagement: Creating Conversation Diary/Social Media Content Calendar
Facebook Case Study: 4 Different Types of Status Update for Different Engagement
Facebook Advertising & Marketing: Paid Promotions and Marketing Intelligence
Facebook Quiz
Step 4: Twitter For Engagement and Promotion
Twitter: Introduction and Fundamental Features
Preview
Twitter Lists: How to Find and Manage Groups of People on Twitter.
Twitter: Find and Use the Right Hashtags on Twitter for Engagement and Followers
Twitter: Hashtags and Hootsuite for Monitoring and Using Hashtags
Preview
QUIZ: Twitter
Step 5: Social Media Measurement Analytics and setting Facebook & Twitter KPIs
Social Media Measurement: Subscribers, Engagement, Reach, Velocity, Sentiment
Measuring Likes and Followers and Subscribers on Facebook, Twitter, Instagram
What is Engagement and How to Measure Engagement on Facebook & Twitter
Reach - Can Actual Exposure and Reach be Measured on Facebook and Twitter?
Promotions: Call to Action and Signup/Download/Buy Analytics in Social Media
Reputation Measurement with Klout Scores on Social Media & Twitter Facebook etc
Social Media Sentiment: They Hate you or They Love You Measurement & Analytics
Speed and Velocity in Social Media - Facebook Virality and Twitter Trends
Preview
Marketing Intel and Social Media Measurement: Analytics and Psychographics
Measuring ROI (Return on Investment) and the Ecosystem of Apps, widgets, mashups
Before you go...
For Lenny - weekly social media report for TV show
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